Wednesday, June 10, 2015

Readership Survey Results!

Recently, I created a readership survey to accompany my first ever link-up! The survey closed at the end of May, so I thought it was high time to share the results and my response to them.

What kind of readers does A Splash of Ink have?

95% of the people who read SOI are female. Honestly, I'm not surprised. I find the book blog-o-sphere to be a female dominated world. To the guys who read SOI, you're awesome (and you should leave links to your blogs so I can read them!). 

Another non-surprising fact was that 100% of the people that filled out the survey are bloggers (of varying degrees of commitment).

When I asked about ages, I really had no idea what to expect. This was really interesting. 
52% of SOI's readers are between the ages of 11-16. 
29% of SOI's readers are between 17-20 (my age bracket).
14% of SOI's readers are between 20-24.
5% of SOI's readers are between 25-35

I asked about other languages that people spoke (mostly out of curiosity) and some of the answers were: Spanish, Russian (but at a six year old level), Irish, German, Hindi. Some of the more humorous answers were: Geek, Pig-Latin, Fangirl, Sarcasm. In all of the open category sections you guys never failed to crack me up, so thanks for that! 

In response to this answer:

 "English, but I am rather fond of a good Scottish accent, if that counts."

Yes, a good Scottish accent always counts for something, haha. 

What other blogs do you read?

Let me just say that this was a fascinating question. A lot of the blogs I recognized, but there were quite a few that were brand new to me. The majority of you said that you followed a lot of book blogs and writing blogs. A few that were mentioned often were:

Is A Splash of Ink an accessible website? 

This is the section where I asked about the format of SOI. In general, most answers were favorable. Everything is loading fast, everything is looking good and everything is readable. I also learned that the majority of you are reading on Windows laptops or desktops, followed by tablets. This doesn't really matter so much in how I design SOI, but it helps me get an idea of what tools people are using for when I write tutorials. 

The really interesting part of this section was the general comments questions. Many of you showered me in compliments (thank you, thank you THANK YOU!), and a few had some really good recommendations. Two general issues that came up:

Font: I am going to be rethinking the size and colour of the general font on SOI. I had no idea that some people where struggling to read it.

Sidebar: This has been my guilty pleasure for much too long. I am definitely going to be looking at simplifying it and potentially adding a few more pages to the blog with extra information instead of cluttering the sidebar.

How much do you enjoy the content on A Splash of Ink?

When I got to this topic, I knew I was getting to the real meat of the survey. I asked what your favourite and least favourite posts where and then averaged them together to get these results (in order of popularity):
Blogging tips and tutorials
Anything to do with my bookshelves
Musings on reading related topics (e.g. skim reading, rereading etc.)
Personal, life updates
Book Hauls
Book Reviews
Writing and Grammar tips

What I found most interesting about these results was that the same topics had a lot of likes and dislikes. For example, Book Hauls had 40% of the likes and 40% of the dislikes. I had no idea that certain subjects were so polarizing! 

I find it funny that Writing and Grammar tips ranks at the bottom of the subject list because that was what SOI was originally about! Needless to say, I think we're all happy (myself included) that SOI has evolved since those early days.

I am also happy to report that people don't seem to care if I write book reviews. Writing reviews is something that I've struggled with for a long time, since most book blogs are review-centered. A lot of you commented and said that I should do whatever makes me happy, which I really appreciate. I would do that anyways, but it's nice to hear some affirmation, haha. 

How involved am I in the blog-o-sphere?

"My" meaning the survey completer.
Most of the answers in this category led me to the conclusion that I'm doing okay with my interaction with other bloggers, but I could definitely improve. This is always a personal blogging goal of mine: to comment more and find new blogs. I think my presence in the blog-o-sphere has improved since I started commenting back not just on SOI, but on your blogs too. I highly recommend this practice to all bloggers. It helps enrich the blogging community. 

Beyond commenting, I was interested to see what your favourite social media is. I was expecting Goodreads and Twitter to be popular, but I was surprised by the spike in Pinterest. Although, now that I think about it, I don't know why I was surprised. Pinterest is awesome and I definitely don't use it enough!

We need to talk about A Splash of Photography.

A Splash of Photography is my photography blog, and an overwhelming amount of you didn't know about it. I was shocked at how poorly I had promoted my own (2nd) blog. So I want to take a moment to direct your attention to it. 

Photography isn't you thing? That's okay. At least I've actually told you about it, haha. 

And finally, I want to share some of the funniest answers to the open ended questions. 

You guys were just too amusing to not share these completely anonymous answers. 

"There's a lot more joy in taking surveys than you think. Don't assume I just did this out of the kindness of my heart—surveys are fun!"

"The only thing that would make me love it more is if you would guest post for me sometime... (See how I snuck that in here? haha!)" 
To whoever wrote that, I'm totally open to guest posting! Click here to read my page about it.

JUST CONTINUE BEING AWESOME. And share the secrets of your incredible designing skills. I JOKE I JOKE. XD (But seriously now...)

In conclusion, I'm very happy with how the survey went. All of you were incredibly kind and did the appropriate amount of ego stroking as well as offering constructive criticism, tehe. I just want to say a big THANK YOU to everyone who was involved with the survey and in general, to everyone who supports SOI.

Let me know if the comments if I missed anything or if you have any other thoughts on SOI! Also, have you done a readership survey on your blog? Are you interested in hearing how I ran mine? As always leave all your lovely thoughts and questions in the comments!

Reading: Rivals in the City by Y.S. Lee
Listening: Alabama Shakes
Watching: Casey Neistat vlogs 


  1. Yaaaaay, Sunny! :D Glad your survey was successful. ^.^ As for the Scottish accent thing, I must agree 100% (also, I can't remember if I wrote that or not. It seems like a "me" thing to say, but I can't be sure. lol whoops! Either way, agreement from over here). X)

    1. Haha, thanks Rach! And thank you for taking the survey and informing me that you were the very first possible person to have filled it out:P

      If that wasn't you, there's someone else like you out there. You should be friends with that person, tehe.

  2. Hehehe... I see a couple of my funnies up there. XD (By the way, I just sent you an email!) Glad your survey went well. It was fun taking it!!

    1. I got your email and replied! Thanks for taking my survey and saying funny things that I could use in my post, haha.

  3. Ooh, this looks good! I'm glad that the survey was both informative and helpful to you! And, I'm also glad to see that your readers have a lovely sense of humor—that means you're writing for the right people!

    1. Thanks! I'm so grateful for the lovely readers that SOI has. The survey was a great success!

  4. This is awesome! I'm glad you learned a lot from it. I think I missed the survey (at least, I don't remember filling it out!) but if I did it now, I could probably sum up my answers by saying KEEP ON BEING AWESOME. So much for constructive criticism!

    1. Awww, thanks! You're too kind.

      With ALL the blogs to read, it's easy to miss stuff like this, so no worries:)

  5. I'm not surprised at all the the majority of your readers are female. I feel like even with all the opportunities for girls and women in the 21st century, there's a lot of things still stereotyped to the two genders. Blogging remains towards women, in my opinion. Like you said, any guy bloggers should be applauded. I'd love to read their blogs. It seems so hard to come across, doesn't it?
    ~ Sanjana

    1. Blogs by guys are the greatest. You're right; gender roles still exist and I wish more men felt comfortable enough to venture in this traditionally female dominated field.

      Thanks for stopping by SOI!


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